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Polaroid: The Long Goodbye | 09.23.08

The day that Polaroid announced they would no longer manufacture instant film, I was engaged in conversation by someone who wanted to know my opinion. As I’ve used Polaroid film for several projects, they thought I’d be devastated by the news.

At the time, my reply was “No.” I try to keep a level head when it comes to nostalgia and photography (despite so much of the medium’s power being predicated on memories), and I’ve long held that photography is more about the idea than the object.

The spectre of artists not being able to create “their art” anymore was raised, and I reacted strongly – images were what mattered most, not how they were made. To have based the core of your art-making on a failing company and a fading product was foolhardy. We all knew Polaroid was going to wither, and now it’s D.O.D. had been set. It was time to move on. No use mourning the inevitable.

Well, I’m starting to melt a little.

It’s getting harder and harder to find Polaroid film here in Amsterdam, and the few places that do have it (mainly specialty camera shops) are asking over €20 (that’s nearly $30 in lousy American money) per pack! That’s $3 per shot! I was dizzy when it was $1 per Polaroid. A 3x price increase is a lot to ask.

But I want it. I want to shoot Polaroids for a long, long time. I am not ready for it to leave.

You see, in a fantasy world, we’d all get free Polaroid film forever. But somehow, we were lucky enough to have been put in this world, where you could buy a pack of ten little miracles for a not-absurd amount of money. Now with supply short and the price high, I’m beginning to feel the void in my heart.

The mourning wasn’t simply sadness about the inevitable, it was sadness about the actual end. It wasn’t about the moment you realize you’ll never take another Polaroid, but the time when you realize you can’t take another Polaroid.

And that’s really, really soon.

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09.23.08 | 5 Comments | Tags: ,

5 Responses

  1. Have you tried any of the Fuji Instant film equivalents? I know for a long time they couldn’t sell it in the US, but I would hope it would be available on the other side of the pond.

  2. Luke says:

    Jane – Y’know, I’ve seen a few of the Fuji “Instax” cameras around Amsterdam – mostly being used by entrepreneurs who hover near bars and cafes taking pictures of people and groups (€3 for one, €5 for two). I’m certainly going to look into purchasing one. Then I’ll have to buy a case of Instax to ship back to the U.S.!

  3. kirby says:

    This made me cry a little.

  4. Teagan says:

    hi!
    i just bought my boyfriend a polaroid camera online, i was wondering if you could tell me some of the stores that sell the film! i need it for this saturday, so ordering the film online would take forever as well..

    thankyou!

  5. Luke says:

    Teagan –

    Sorry to say … I think Polaroid film is going to be very hard to find in stores. Best of luck, but buying it online (if you can find it!) might be the only way.

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