Well, I didn’t see this one coming. Lady Gaga has been named a “Creative Director” at Polaroid and, according to reports, “co-branded Polaroid and Lady Gaga products are slated to be on store shelves starting later this year.” The Lady herself states:
“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era … “
Quite a change from Polaroid’s boneheaded response in 2004 to Outkast’s smash hit “Hey Ya!”: a statement warning customers not to shake their Polaroid pictures. They might as well have just hollered “you kids get off my lawn!”
[ Boston Herald: Lady Gaga Signs Deal with Polaroid ]
This is quite late, but did you hear about The Impossible Project’s attempt to reinvent Polaroid-compatible instant film?
Jane –
I was aware of the Impossible Project and though I was skeptical as to how successful they’d be, this whole Lady Gaga bit might give them a boost!
[...] On a technical note, I use a hasselblad with polaroid back (which doesn’t shoot the entire 3×4 frame of the film). Fuji continues to make instant film in 10-packs for Land-type cameras. Polaroid is resurrecting its instant film too with Lady Gaga at the helm. [...]