Well, I didn’t see this one coming. Lady Gaga has been named a “Creative Director” at Polaroid and, according to reports, “co-branded Polaroid and Lady Gaga products are slated to be on store shelves starting later this year.” The Lady herself states:

“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era … “

Quite a change from Polaroid’s boneheaded response in 2004 to Outkast’s smash hit “Hey Ya!”:  a  statement warning customers not to shake their Polaroid pictures. They might as well have just hollered “you kids get off my lawn!”

[ Boston Herald: Lady Gaga Signs Deal with Polaroid ]